Custom CRMs
Built around the work, not a sales pipeline.
A wellness clinic and Midtown OXXO Cleaners in Miami do not share a funnel. Each of these was written for how that business actually runs — then put in production, not left as a demo.
Built around the work, not a sales pipeline.
A wellness clinic and Midtown OXXO Cleaners in Miami do not share a funnel. The data model starts from how the day actually goes.
The spreadsheet is the migration.
If the business already runs on a sheet or a tool they've outgrown, that shape is the spec — not a generic contact record.
Money is integers. Status is a vocabulary.
Cents (or dollars, if that's what they use), one status file that the database enforces, document numbers that can't collide. The boring parts that make the rest trustworthy.
Reusable where it earns it.
Phoenix's branding is runtime config so the next clinic doesn't need a fork.
If the tool you have is a spreadsheet, or a CRM the team has to work around, that's usually the brief. Brief Iris or email Chris.